Business Details
Vivafit is a world leader in women-only fitness with a mission to help women lead healthier & happier lives through exercise & nutrition. Established in 2003 inPortugal, Vivafit is leading the market in this niche segment offering the concept of express workouts with focus on results for its members. The brand has grown to a network of 80 plus centers across Portugal Spain, Uruguay, Cyprus ,Singapore and India. In India, Vivafit centers operate in Bangalore, Gurgaon & Guwahati. The business plan is open 100 centers in India in the next 5 years.
The Vivafit concept is to provide health and wellbeing in a free, friendly & vibrant environment with group & fun oriented workouts which are very different lonely pursuits on treadmills & cycles as offered by traditional gyms The core workout module at Vivafit is the 30-minute Circuit Interval which is the best there is for weight loss and endurance building. Besides Circuit, Vivafit India offers Pilates, Zumba, BodyVive, BodyBalance and Sh’Bam in express formats.
The business opportunity or brand positioning evolves from the dearth of professional fitness center/gyms in India exclusively for women. The fitness industry is expected to grow at 25% CARG to $1.5B by 2015, when professional brands like Vivafit as expected to take a large share of the market which presently is grossly underserved by street corner gyms.
With the alarming increase in lifestyle related diseases, Vivafit believes that promoting fitness consciousness among Indian women is not just a business opportunity but a social responsibility.
Investment Details
Date Commenced Operations 2002
Date Commenced Frachising / Distribution 2003
Are you looking for Franchise?
Unit
AreaInvestmentFranchise/Brand FeeRoyalty/Commission
Store Wise
Rs. 30lac – Rs. 50lac
Master / Multi Units
AreaInvestmentUnit/Brand FeeMaster/Brand FeeRoyalty/Commission
Region Wise
Rs. 1 Cr. – Rs. 2 Cr
State Wise
Rs. 50lac – Rs. 1 Cr.
City Wise
Rs. 30lac – Rs. 50lac
What areas are available for Unit franchise? Nationwide
Where are you looking for expansion?
North
New Delhi | Haryana | Himachal Pradesh | Jammu and Kashmir | Punjab | Uttaranchal | Uttar Pardesh
West
Gujarat | Rajasthan | Maharashtra | Goa
East
Assam | Meghalaya | Mizoram | Tripura | Arunachal Pradesh | Manipur | Nagaland | West Bengal | Sikkim | Orissa
South
Kerala | Karnataka | Tamil Nadu | Andhra Pardesh
Center
Chhattisgarh | Madhya Pradesh | Bihar | Jharkhand
Union Territories
Pondicherry | Chandigarh | Lakshadweep | Daman and Diu
Is there exclusive territorial rightsgiven to a unit franchise? No
Are any performance guarantees given to unit franchisees? No
What is the anticipated percentage return on investment?
What is the likely pay back period of capital for a unit franchise?
Are there other investment requirements?
Property Details
What type of property is required for this franchise opportunity? Commercial space in market area or residential layout
Floor area requirement 1500 – 2000 sq ft (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet: Location with good visibility, accessibility & parking
Training Details
Do you currently have detailed Operating Manuals for franchisees? Yes
Where is the franchisee training done? Gurgaon, Bangalore or Guwuhati
Is field assistance available for franchisees? Yes
Will someone from Head Office assist me when I open my franchise? Yes
What IT systems do you presently have that will be included in the franchise? Yes
Other Details
Do you have a standard Franchise Agreement? Yes
How long is the franchise term for? 5 years
Is the term renewable? Yes
