The Yellow Chilli

Business Details

Want To Run A Casual Restaurant Serving Popular Indian Food With A Twist? Tie Up With Indian Cookery Private Limited (ICPL)

Become a part of the Sanjeev Kapoor franchise by joining hands with Indian Cookery Private Limited (ICPL) – one of the leading companies created to launch high quality restaurants globally, specializing in Indian and other popular cuisines with a goal of top quality consumer experience, with high levels of quality and operational efficiency reflected in the food, service, and ambience.

Various Brands of ICPL includes:

  • Khazana
  • The Yellow Chilli
  • Pin yin Café
  • Signature
  • Sura Vie

The Yellow Chilli is one of the best brands of Indian Cookery Private Limited (ICPL) with a goal to provide a high-quality, family dining experience at affordable prices.

The Yellow Chilli promises a very tasty meal, with inviting ambience, friendly service and good value for money. Every meal is prepared to order by our expert chefs and served with a smile by our enthusiastic service team.

How The Yellow Chilli is different from other brands?

  • The core brand in Tier-II cities in India
  • The brand has a specific focus for expansion nationally and internationally
  • The Yellow Chilli we have focused on convenient, quick, value meals during the lunch hour and enhancing the dining experience at dinner.

Why to franchise with ICPL?

  • With over 25 restaurants in over 12 cities across three countries, ICPL is looking to scale up its operations and targets 100 restaurants in the next year
  • Drives aggressive growth via franchisee and joint venture partners globally
  • ICPL has offered 10 per cent discount on its franchise fees exclusively for women entrepreneurs.
  • The company started franchising since year 1999 with the first The Yellow Chilli in Ludhiana.
  • ICPL has been built to leverage Chef Sanjeev Kapoor’s unparalleled restaurant experience and culinary expertise in concert with Better Value Brands’ retail and marketing expertise.

Desired franchisee Profile:

  • The company is looking for like-minded partners with the vision and capability to open and manage multiple restaurants.

Franchise facts to open The Yellow Chilli restaurant:

  • Investment ranging between: Rs. 1 Cr. to Rs. 2 Cr.
  • Area Req: 3000 sq. ft.

Franchisee Benefits:

  • Assistance in setting up of franchise
  • Complete access to all brands listing on the site
  • Training and Support

“So if you are looking for Indian food franchising, then contact us today”.

Thanks & Regards

Indian Cookery Private Limited (ICPL) Team

Investment Details

Date Commenced Operations 1998
Date Commenced Frachising / Distribution 2011

Are you looking for Franchise?

Unit
AreaInvestmentFranchise/Brand FeeRoyalty/Commission

Store Wise

Rs. 1 Cr. – Rs. 2 Cr

15lacs

7.5%-Royalty

Master / Multi Units
AreaInvestmentUnit/Brand FeeMaster/Brand FeeRoyalty/Commission

City Wise

Rs. 2 Cr. – Rs. 5 Cr

What areas are available for Unit franchise? Nationwide
Where are you looking for expansion?
North
New Delhi | Haryana | Himachal Pradesh | Jammu and Kashmir | Punjab | Uttaranchal | Uttar Pardesh
West
Gujarat | Rajasthan | Maharashtra | Goa
East
Assam | Meghalaya | Mizoram | Tripura | Arunachal Pradesh | Manipur | Nagaland | West Bengal | Sikkim | Orissa
South
Kerala | Karnataka | Tamil Nadu | Andhra Pardesh
Center
Chhattisgarh | Madhya Pradesh | Bihar | Jharkhand
Union Territories
Pondicherry | Chandigarh | Lakshadweep | Daman and Diu
Is there exclusive territorial rightsgiven to a unit franchise? No
Are any performance guarantees given to unit franchisees? No
What is the anticipated percentage return on investment? 20-25%
What is the likely pay back period of capital for a unit franchise? 3 nd 1/2 year
Are there other investment requirements?

Property Details
What type of property is required for this franchise opportunity? High street/Mall/Prime market
Floor area requirement 3000 sq. ft. . (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet: Ground floor or First floor

Training Details
Do you currently have detailed Operating Manuals for franchisees? Yes
Where is the franchisee training done? company office
Is field assistance available for franchisees? No
Will someone from Head Office assist me when I open my franchise? Yes
What IT systems do you presently have that will be included in the franchise? Yes

Other Details
Do you have a standard Franchise Agreement? Yes
How long is the franchise term for? 10 years
Is the term renewable? Yes
Posted in Food and Beverages.